French Fry Diary 583: The Mystery of Burger Chef

I’ve been doing this French Fry Diary in one form or another for over a decade. And even before then I considered myself something of a connoisseur of not only French fries but also fast food. I have always known the ins and outs and even the arcane knowledge of the fast food joints in the area. Imagine my surprise when I found out about a local chain that I not only never heard of, but I had also been inside of, and dined at. This is the mystery of Burger Chef.

AMC’s “Mad Men” has brought this specter back to life recently in their final season, as Burger Chef is actually one of their potential clients. The weirdest part for me is that the local Burger Chef was a stone’s throw from where I live now. Burger Chef in Marlton NJ was right behind where Kohl’s is now. The big store was formerly a Bradlee’s, a Jefferson Ward, and at the time of Burger Chef – a Two Guys. Man, the nostalgia is killing me.

Burger Chef started in 1954 in Indiana, and from there expanded throughout the United States until 1982 when General Foods, who owned the chain, sold off all the restaurants to Hardees. They had a very distinctive sign, stylized like McDonald’s or In-N-Out Burger, instantly recognizable. They created the first fast food combo meal, and before Roy Rogers did it, they offered a bar where you could dress your own burger. They had their own animated mascot called, what else but the Burger Chef, and his sidekick Jeff. They had a ball at Halloween, and engineered some great promotions with properties like Family Circus, King Kong, and Star Wars, among others.

Apparently blocked out of my memory is the fact that I had actually been to the Marlton location, and perhaps the Hammonton one on the White Horse Pike as well, as a little boy. My big sister and her husband/then-boyfriend used to take me. Even then I was a catastrophically picky eater, and Burger Chef offered a burger called a ‘Plain Jane.’ It was as you may have expected, a plain hamburger that you could (if you wanted) dress at The Works Bar. I don’t remember it at all, but I wish they were still around.

You’re waiting to hear about the favorite fried food though, aren’t you? Well, it’s hard to say, as I don’t remember. From fuzzy images online and even fuzzier ones on video, they look to be either shoestrings or regular cuts, and while they look good, who knows? This was several decades ago. Below is a YouTube montage of some of the Burger Chef television commercials, and if you’re interested in the Marlton NJ location of Burger Chef, click here for an entire website about it, cool stuff.

French Fry Diary 308: The Original Burger King French Fries

When I was a kid, fast food was slow coming to my hometown. In fact, even today, Atco has no fast food restaurants in its city limits. The first to show up in the area was Gino’s in Berlin, the next town over, which I’ve talked about before. We’d had McDonald’s up in Lindenwold and down in Hammonton, but that was it as far as choices until the mid-seventies. That’s when the McDonald’s opened in Berlin, and everything changed.

Where there was McDonald’s, there was Burger King, because the burger wars always escalate, and Burger King opened right across the White Horse Pike from the McDonald’s. Taco Bell, Wendy’s, Arby’s, Roy Rogers, etc. all followed in Berlin, but when it comes right down to it, it’s always about the big two.

Today, we’re talking about Burger King however, the Burger King of my youth, and their original French fries. Burger King recently changed their fries, ending a reign of crappy fries they had had since the early nineties, but before that, they had really good fries, really good fries. When I first encountered BK, I fell in love with their charbroiled burgers, so much better than McDonald’s. This is also where I started dipping my burger in my milkshake, BK being best for this practice, and notably best with a plain burger and a black and white shake. This remains the case to this day.

Burger King is also where I started stacking or planking. Those two words might mean something else these days, but to me, and in reference to French fries – stacking and planking, also known as sandwiching is the act of putting fries on your burger, creating a layer of potatoey goodness across your burger. In my years of doing this blog, I have happily found I’m not crazy, and I’m not the only one who does this, or shake dipping for that matter. BK’s original fries were perfect for sandwiching.

About those original BK fries, they were shoestrings, similar to McDonald’s, only less crispy and slightly more greasy. They were just short of a limp shoestring French fry, but unlike Wendy’s new fries, BK’s were substantial enough for dipping in shakes without breaking or bending. They were also delicious, and addictive. Whereas the old BK fries, I could barely eat one or two, the originals I would sometimes finish off two orders in a sitting. They were that good. They are still very much missed. I wish they’d bring them back.

Unfortunately, the original Burger King fries, being pre-internet, are extremely hard to get images of, so I have compensated with this blog entry. Find below a vintage BK commercial from the 1970s, plus above a glass featuring the old animated and much-less-creepy Burger King, as well as one of the BK ashtrays that everyone in my high school had snatched from the restaurant and had one in their bedrooms – smokers or not. Enjoy the nostalgia.

French Fry Diary 304: The New Burger King Fries

New Burger King French Fries are coming, or perhaps I should say they are already here.

I guess they didn’t want anyone to compare and contrast the old and the new fries like Wendy’s did when they switched fries last year. The new fries were already in most restaurants even though they weren’t supposed be introduced until December 5th.

My good friend Marni hipped me to the change so I made arrangements to check out the new fries. This was a weird experience as I haven’t ordered all that many fries at BK since they changed to the Invisicoat battered shoestrings that I hate so much.

Again I was surprised to find the change had already gone through, and that no one had the old fries any more. Other than one poster advertising a free fry day later in the month, there was no promotion or fanfare about the new fries. Quite honestly I didn’t even think the employees were aware of it. When I asked about it at the counter, the clerk had to get a manager and ask her. No old fries left, good riddance, on to the new ones.

The new BK French fries resemble Roy Rogers regular cut fries actually, only they still have that crappy Invisicoat coating although not as much of it. I have to say they do taste a little better, as long as they are hot. Notably once I got some of them home, they did not nuke or reheat in the oven well at all. They are good for dipping but too thick for stacking in a sandwich.

Now, according to Burger King, these new fries are low sodium (despite how salty they appear to be and taste as well), and there’s nothing wrong with that, if it’s true. The problem is they also claim that the coating makes them not only crisper, but also stay hotter longer, and I know for a fact that that is just not true. Things like that make me wonder how much else is true or not. But then again, it’s been so long since I’ve had BK fries, perhaps the old ones were even worse at staying hot.

It is an improvement over the old ones, but not much of one. I am glad they didn’t go the route of Wendy’s and go natural cut. Everyone is doing that these days and there are just not enough regular cut fries out there. If BK was going to change their fries though, why not go back to their original shoestrings though? They are sorely missed. Well, at least if I go to Burger King now, fries are at least a possible option now.

If you want to try out the new fries for yourself, BK is offering folks a free taste on December 16th. I’ve told you what I think, let me know what you think.

French Fry Diary 301: The Molly Pitcher Travel Plaza, Yes, Again

Three strikes and you’re out is the baseball metaphor. This is my third trip to the Molly Pitcher Travel Plaza, a rest stop on the New Jersey Turnpike in North Jersey. It has a Roy Rogers, a Nathan’s, an Arthur Treacher’s, and a Dick Clark’s American Bandstand Grill, among other shops and food stops. The last one in that list has never been open when I’ve been there.

This trip I arrived just after nine PM on a busy Saturday night. Like last time, there were employees in there at Dick Clark’s, but none would talk to me, let alone look at me. I think at this point, this must be some sort if scam, and the AB Grill is never open. It’s a mirage obviously.

The Arthur Treacher’s was open and doing a brisk business, but as noted on the last visit, I only could have gotten Nathan’s fries there. Do I have to visit Ohio to get real Arthur Treacher’s chips?

Oh well. Instead I got Roy Rogers fries, some milk and Cinnabon for the road, and made my way back home. Perhaps tonight I will dream of a day when the AB Grill will be open or I can get Arthur Treacher’s chips at an Arthur Treacher’s…

French Fry Diary 233: Philly Steak & Gyro Co.

This one is sort of a Somebody Else’s Fries entry. The family was on the northeast extension, the Allentown Service Plaza, coming back from the Poconos. This isn’t the greatest rest stop in the world, a food court surrounded by a handful of tiny counter restaurants. Among them were Roy Rogers, Cinnabon, Starbucks, Auntie Anne’s, Basset’s Original Turkey, Hershey’s Ice Cream, Famous Famiglia Pizza, and the Philly Steak & Gyro Co.

The Philly Steak & Gyro Co. has over a dozen locations including this one, but surprisingly no website, so I can’t give you one. Perhaps that’s a good thing. Cheese fries were ordered and shared by The Bride and the mom-in-law. Just based on the amount of time they (and all the food for that matter) took to prepare, they should have been perfect. Such was not the case.

The cheese was very watery. I didn’t try them, because they really didn’t look so good. As you can see from the picture, they were regular cuts, deep-fried and dropped into a Styrofoam pool of that cheese water. They were hot, and had “genuine” cheese on them, but the mom-in-law said she didn’t taste much cheese. I’m glad I had Roy Rogers myself. After seeing these, I think I’ll stick to Roy’s.

Random Tater Pic of the Day #4

This one comes from my buddy Ray who says, still concerned about the lack of Roy Rogers outside of the turnpikes in New Jersey, “Not a dream – a real Roy Rogers in Toms River!”

French Fry Diary 229: Return to the Molly Pitcher Travel Plaza

So here I am, on Memorial Day weekend, back at the Molly Pitcher rest stop on the New Jersey Turnpike. The last time I was here, neither Arthur Treacher’s nor Dick Clark’s American Bandstand Grill nor even Nathan’s were open.

Surprisingly, tonight, Sunday of one of the busiest traffic weekends of the year at 10:45 PM – they were in the process of closing again. So it was Roy Rogers by default again. No complaints there, I love Roy Rogers, but I did want to try the others.

It should be noted that the real Dick Clark’s American Bandstand Grill is in Banson, Missouri, and that I could find no record of this one on the internet. Also, this Arthur Treacher’s Fish & Chips is one of those affiliated with Nathan’s, and not one of the ‘real’ ones from Ohio that has the ‘real’ Arthur Treacher’s chips. All I would have gotten here is Nathan’s fries anyway. Again, no complaints, but I want the real chips, you know?

Now I have to figure out if these closings are something deliberate against me or do these restaurants have weirder hours than those at Harrahs. You know, the casino, another place that is open twenty-four hours a day. I just find it funny. I mean, do 7-Eleven or 24/7 convenience stores close up parts of their store at inopportune times?

French Fry Diary 190: Roy Rogers on the NJ Turnpike: Breakfast

I was surprised on a recent visit to the Cherry Hill Roy Rogers, the one on the NJ Turnpike. I arrived at quarter after ten in the morning to find that they were still serving breakfast. I wanted lunch but had to settle for breakfast as I was hungry and didn’t want to wait. Actually I didn’t mind it being breakfast as there is also a Cinnabon there. Regretfully though, the Nathan’s and the Carvel were both closed at that time of the morning.

The visit did give me a chance to sample the breakfast potatoes that Roy’s serves, called ‘Home Taters.’ They are natural cut scalloped potatoes, deep-fried and packed into Roy’s cool little fry-holding holsters. To say these were not satisfying is not just a reflection on the fact that I was expecting lunch and specifically fries.

These potatoes were dry and tasteless, and really not pleasant at all. They were soft, inside and out, in a bad way, and definitely a reason to avoid Roy Rogers for breakfast. Thank heaven for Cinnabon.

French Fry Diary 189: Roy Rogers on the NJ Turnpike

I used to enjoy Roy Rogers and Roy Rogers fries quite a bit but over the last two decades, the fast food chain has seemingly disappeared from the South Jersey area. The only way to get that tasty Roy’s food has been to get on the NJ Turnpike or take a field trip to Baltimore hitting the rest stops on the way. To me it was always infuriating when I would look at the Roy Rogers website and they would list a location for Cherry Hill – but you really couldn’t get there without paying the Turnpike toll – or so I thought.

Recently through Facebook I learned that there actually was a way to get to the infamous Cherry Hill Roy Rogers without getting on the NJ Turnpike. I guess I shouldn’t have been surprised to find out there was a back way, used by employees, and of course, an enlightened few consumers who knew about this ‘secret’ entrance. I was so glad to have the Roy Rogers option once again. On the afternoon I found out on Facebook, I actually rushed over (just five minutes away) to get my fry fix.

Yep, sure enough, here was the mythical Cherry Hill Roy Rogers, and I didn’t even have to get on and pay for the turnpike, or have to take the long ride all the way to the next exit – five minute ride and boom – Roy Rogers. There was of course the elevated extortion pricing of a rest stop, but for me, at this moment, it was worth it.

French Fry Diary 188: Roy Rogers

To quote Tommy Kiefer and Cinderella, the local glam metal band of that sadly lost era, “you don’t know what you’ve got ’til it’s gone,” and that’s kinda how I feel about Roy Rogers restaurants and their fries.

They used to be everywhere, and I enjoyed them a lot, but then a few decades back, they all disappeared, except for on the turnpikes and on the way to Baltimore and Washington DC. Founded by the singing cowboy actor of the same name, Roy Rogers used to be the number three fast food place behind McDonalds and Burger King, a slot now held by the fry-switching folks at Wendy’s.

I have fond memories of Roy Rogers, believe it or not. I played Dungeons & Dragons there. I read my comics there after picking them up on payday. I took dates there, yeah, I know, I was a cheap bastard. It was where I went with friends after the funeral of another dear friend. And the local Berlin Roy Rogers was once a Gino’s where I got one of my first jobs. Roy’s was a mainstay of my youth.

Roy’s also has a special place in my heart if for only one non-favorite fried food reason – they serve their hamburgers plain. Being a catastrophically picky eater I like my burgers plain, ‘regular grill’ as some fast food places call it, just the burger and the bun as I have to stress whenever I go through a drive-thru or even go inside. As anyone who has asked for a special order at a fast food place will tell you – I might as well be robbing them at gunpoint, they don’t want to hear it.

McDonalds is a major offender for getting orders wrong, White Castle is almost impossible, and despite what their ads say about ‘having it your way,’ Burger King has a shoddy record as well. And Checkers, just don’t even bother, it ain’t happening. Roy Rogers is the plain hamburger godsend in an apparently incompetent world.

Roy Rogers Restaurants have some of my favorite fast food French fries. They are golden brown regular cuts, crispy on the outside, and soft and hot on the inside. They’re good for sandwiching, dipping and especially for running through a drive-thru for a quickie snack. Don’t forget to get some of the bbq sauce from Roy’s Fixin’s Bar for dipping, some of the best.

These fries reheat well at home either in the microwave or the conventional oven, same for the burgers, I might add. They’re terrific sandwiched in your burger and Roy Rogers bbq sauce is the best for dipping. And best of all, in true western tradition, the fries come in a holster. Now really, how cool is that?

In recent years, Roy Rogers has also gotten into the curly fry business with standard natural cut curly fries covered with that also standard spicy orange seasoning. Nothing special here, but I don’t care as long I can still get their regular fries.

Come back to South Jersey, Roy Rogers, and I don’t mean to the turnpike, back to somewhere we can actually get to when we want to, and with a drive-thru too. We miss you, come back!